Technical Definitions: What is Keyword? Keyword Definition.

Free Definitions: Internet: General

Keyword Definition

Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page (via a search engine). Keywords can simply be words included in the body text of the document, or added to the header using meta tags to increase the number of keywords. Selecting keywords, that match your target audiences' use of the web is a critical marketing tactic.

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